Which metric indicates how efficiently a company uses its assets to generate revenue?

Prepare for the Consumer Financials Test. Study with flashcards and multiple choice questions, each with hints and explanations. Get ready for your exam!

The correct metric that indicates how efficiently a company uses its assets to generate revenue is asset turnover. This ratio measures the relationship between a company's sales revenue and its total assets. Essentially, it tells us how many dollars of sales are generated for every dollar of assets the company possesses. A higher asset turnover ratio implies that the company is using its assets more efficiently to generate revenue.

In contrast, the other metrics focus on different aspects of a company's financial performance. Net profit margin assesses how much profit a company makes for every dollar of sales, but it does not directly measure asset efficiency. Return on assets considers how effectively a company generates profit from its assets, which is closely related but focuses on profit rather than revenue generation. The debt to equity ratio evaluates the relative proportions of a company's debt and equity, which speaks to financial structure and leverage rather than asset efficiency. Thus, asset turnover is the key metric for evaluating how well a company can utilize its assets to drive sales.

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